Meet the Publishing Team

Yoga + Life™ Magazines is a company founded by longtime publisher, yogini & entrepreneur, Juli Rathke.

We love local. We love authentic. We love Yoga. We love NY. We love commUNITY! Email us today!

Juli Rathke


Juli Rathke has channeled her 20+ year professional career into helping others do the same with the creation of YOGA + Life™ Magazines. Long-time yogi, studio owner, magazine publisher and TV host now business mentor and publishing company CEO shares the love for the wellness lifestyle. She is a multi-passionate entrepreneur, philanthropist and an unshakable optimist and has helped thousands of people to greater influence in their own lives by achieving success in life, business, health and happiness serving as a high performance executive consultant, personal mentor, speaker and educator. More about Juli here..

Contact Juli


Iana Velez

NY Yoga + Life Magazine / Editor-In-Chief

Having worked internationally as an Art Director in Los Angeles, Sydney, and New York, Iana is now expanding from tv/film to print. Joining the Yoga Magazine team as editor for NY Yoga + Life Magazine is a dream come true allowing her to combine all her favorite things in life: yoga, creativity and her hometown of NYC.

Iana was born and raised in NYC. She was introduced to yoga in 2006, during a highly emotional time in her life by her mom who knew it would help with the depression and anxiety she was experiencing at the time. It was definitely not love at first practice…. but over time she noticed those one hour yoga classes once a week was the one time she could really focus and block out the mind chatter. From that point on, she was hooked.

Iana is eager to showcase the unique lifestyle for those living consciously in NYC and throughout the entire state of New York.

Contact Iana

Sami Lea Lipman

National Creative Director

Sami Lea Lipman joins the team at Yoga Magazine Productions with ten years of experience in design, brand strategy, and creative direction in the yoga and sports industry. She is particularly excited to use her skill-set and passion to help promote yoga on a regional, local, and community-level – and well as nationally online.

Sami was previously the Creative Director for ORIGIN and Mantra Yoga & Health where she designed the magazines, updated the look & feel, assisted the team in creative direction, and also wrote various articles and conducted interviews. Sami sat in as the interim Creative Director for Thrive and Real magazines, at which she established the brand and design direction for each new publication. Prior to working in yoga, Sami spent three years working for the Olympics and other major sporting events, such as the World Cup and PGA Tour where she helped create brand strategy, look and feel creation, and design city-bids and sponsorships. She worked on-site at the Beijing Olympics in hospitality and side-by-side with marketing and public relations experts.

Outside of her creative direction experience, Sami is a yoga teacher at Radiance Power Yoga and The Little Yoga Studio in Boulder. She leads teacher trainings, workshops, and retreats. In 2014, she was lucky enough to be chosen as a teacher to lead yoga on the White House lawn for the annual Easter Egg Roll. She has also taught at various festivals, her favorite being Burning Man. Sami also writes a blog about yoga and grief. She is passionate about using her voice, skills, and words for change and healing. Most of all, Sami believes in the power of yoga to both shape and save lives.

Contact Sami.

Meet our Regional Ambassadors!

To find out more ways to get involved, click here.